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Key People


Peter James ChairPeter James – Director and Chair

Peter has over 30 years’ experience in the Technology, Telecommunications and Media Industries, and has extensive expertise as Chair, Non-Executive Director and Chief Executive Officer across a range of ASX-listed and private companies.  He is currently the Chair of Macquarie Telecom Ltd and until recently was non-Executive Director of iiNet Ltd. He is also Chair of a range of emerging digital media and technology businesses in Australia and the US. He has over 16 years experience in CEO roles including ASX-listed media and communications company Adcorp Australia Ltd, Ainsworth Game Technology Ltd, and Computer Power Group Ltd.  Based in Sydney, Peter travels extensively reviewing innovation and consumer trends primarily in the US and Asia. He is a successful investor in a number of early-stage Digital Media and Technology businesses in Australia and the US. This included the leading Australian group buying site JumpOnIt which was sold to US-based LivingSocial in 2012.  He also has a particular interest in building high performance, customer-focused teams and is one of the judges for the annual Aon Hewitt Best Employers program in Australia and New Zealand. He is a Fellow of the Australian Institute of Company Directors, a Member of the Australian Computer Society and holds a BA Degree with Majors in Computer Science and Business.

Rob Antulov – Director & Board Member

Based in Sydney, Rob is a highly accomplished Director with experience ranging across listed, private and not for profit enterprises, including with a number of technology
and media companies. He has extensive digital media expertise with strong capabilities in the implementation of technology-oriented growth strategies, most recently in programmatic advertising and online marketplaces. He also brings to Snakk specific M&A skills, having participated in over forty corporate transactions as either principal or advisor. Currently Rob provides corporate advisory services with Venture Advisory, a specialist technology and media advisory firm operating in Australia and Asia. He is also a General Partner in 3eep Ventures, a boutique digital media incubator and investment fund.  Previous corporate experience has included senior executive roles with Fairfax, Coca-Cola and Booz & Co.  Rob has a Bachelor of Engineering Degree (Elect) from the University of Western Australia, an MBA from the Australian Graduate School of Management at UNSW, and has completed additional postgraduate studies in the USA at the Kellogg School of Management, Northwestern University.

Martin Riegel – Director & Board Member

Martin has a successful and diverse background working with technology and its commercialisation. Throughout his career Martin has held both financial and operational roles developing strong leadership skills and the ability to harness and grow technology ventures. Martin is currently a principal at Broadfield Advisory which helps companies develop and implement business plans and strategies from growth phase through to exit. More specifically, Martin works as CEO/Director of UbiquiOS Technology, Chairman of Aeronavics, Director of Cemplicity, Chairman of Mixquake, Director of Broadbell Technologies, Director of Vizzybell, and with FarmIQ, Serato, Foster Moore and as an external reviewer for Callaghan Innovation. Prior to founding Broadfield, Martin served as CEO at Biotelliga (sustainable biocontrols) and as COO/CFO at NextWindow, the global industry leader in optical touch screens. Martin helped NextWindow grow to over $46M (USD) in revenue and to a well-structured, highly profitable and efficient enterprise. Martin played a lead role in engineering the sale and successful exit of NextWindow. In his career Martin has worked across the technology sector, starting with a stint as a software developer, and working ten years at Intel and 15 years in smaller organizations ($0-50M US). To date he has successfully raised approximately $100M US in debt and equity from venture capital, strategic investors, banks and other sources. Martin holds a BBA from the University of Notre Dame and an MBA from Indiana University. Born in Washington D.C, Martin moved to New Zealand with his family in 2006.

Joel Williams – CEO

With a multi-sector, multi-discipline career spanning more than 30 years, Joel brings an impressive track record to the role of CEO.
Prior to joining Snakk Media as COO in August 2016, Joel held a variety of leadership roles – including COO, CFO, CIO, and CRO – with a range of a blue chip organisations including News Corp, Fairfax Media, David Jones, NAB, Australian Pharmaceutical Industries, Pioneer International (building materials), and PriceWaterhouseCoopers as well as experience in a small technology based start-up company. Throughout his career Joel has gained extensive experience in using technology as an enabler to deliver business value.
Each of these roles enabled Joel to build up a comprehensive set of leadership capabilities in the areas of strategy development and execution, business re-engineering, strategic and operational risk management and the leadership and governance of transformation initiatives in sectors undergoing major structural change.
Joel has a Master of Economics and Bachelor of Economics from Macquarie University, a Post Graduate Certificate in Marketing (MGSM) and is a Chartered Accountant ANZ.

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